Credibility in web design & development – hints and tips

1. Speak to your audience: This sounds patronising but it can be an easy mistake to make. Get to know your customers and figure out the tone of voice to take when writing content for your website. If you’re appealing to an academic group, content that’s informal and conversational might not be the correct appraoch. In the same way, writing wordy and long-winded material is pointless if the audience doesn’t understand you or if that style doesn’t match your brand.

2. Use clean, clutter-free web design: Getting your message across to visitors should be the aim of your website so make this your priority. Strong and practical web design will communicate your message more clearly than a fussy, complex layout. Navigation is key so don’t put up barriers between the user and your products and services.

3. Give as much information as you’re comfortable with: It has become quite normal to list certain details on a business website – display the full business address, allow access to your privacy policy or at least show that one is in place and also having a photograph of the owner and staff somewhere on the website is increasingly common. These details can help to build trust with visitors to the website.

4. Create your own content: Sometimes the personal touch can show a passing user that you take an active interest in your business, moreso than a larger company that seems more anonymous. You know your industry so why not make use of your knowledge and experience to improve the website?
5. Use professional photography or stock photo websites: Images that look amateurish will undermine any good layout or web design. Have quality photographs taken of your products or make use of stock photography websites to give your website the professional look that will appeal to potential customers.

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